About Us

Built by Us. Worn by Legends.

C2B The Label is a streetwear brand built by a Mum of three boys in Far North QLD — it came from a need to build something meaningful from the ground up. A brand that could represent family, chaos, identity and connection — all while delivering premium streetwear that speaks to the everyday legend.

We’re inspired by the kind of hustle that starts at home — the late nights, loud laughs, scraped knees, and big dreams. C2B stands for “Coops & 2Bros” — a tribute to our three boys and the values they remind us of every day: resilience, loyalty, and heart.

This label is our way of building something our kids can be proud of. It’s about showing them what it means to back yourself, chase what’s real, and create a legacy worth wearing.

Every collection we drop is designed with purpose — combining clean silhouettes, bold prints, and street-ready fits made for comfort, confidence, and movement. Whether you're wearing it at the park, out with your crew, or kicking back at home, C2B threads are made to move with you.

We're proudly Queensland-based and family-owned in Australia, creating for real people who want to look good, feel good, and stand for something. Our designs are limited, our quality is premium, and our story is just getting started.

This isn’t just a label — it’s a lifestyle. It’s C2B.